MLM LEAD GENERATION
Being involved in MLM you know how crucial the web is to your business. The ability to attract thousands of through your blog, social media, pay per click, etc. can be mean success or defeat. While still using the tried and true means of face to face, the real chance and groundbreaking success comes from MLM Lead Generation of highly qualified leads who are seeking your information.
So how do you do this? Where do these leads come from? What is the process of applying this to your benefit?
The System
We do all this through the process of a Sales Funnel. The purpose of the sales funnel is to gain the eye of people in your industry with something they need and will find useful. That is the top of the funnel. Some of those people then become customers, the ones who purchase an entry level product for a small price. These customers have let you know they are interested in the line of things you are selling and are willing to spend money for the products or services they can use. Now they are in your 'funnel' and you can begin to send offers for more specialized, higher-priced products. This is the middle of your funnel. Once a person has worked their way down your funnel, you will offer them your end product, which is to sign up to your company. That is the bottom of your funnel. You have worked your way down to the team that makes up your business. While giving them valuable products and services to help them in their business and yours.
The Process
To get it all set up, you need to follow these steps:
1: Set up a blog, or use a blog service.
This can be a lot of work, especially if you've never done anything like that before. You must commit to do the work, every great reward takes effort. You can also use a platform that is already established and trusted with Google, meaning you wont have to wait for your blog to be recognized and ranked. If you do that, be sure to take the time to work on your own blog as well, all successful marketers have their own blog. The plus to that is you know it will always be there! WordPress is the best blog software, it's FREE and plug-ins for everything imaginable are available for customizing your site.
Post on your blog on a consistent basis. Preferably everyday. Give your subscribers information of value they can actually put to use to further their business.
2: Auto-responder, the 'opt-in' form to keep track of the people who subscribe to your blog and are available to send further automatic communications such as offers and services. An absolute MUST!
3: Lead Capture System: A campaign put together to attract and capture people to subscribe and buy offerings, after you have established trust by providing valuable content like free tools and industry tips.
4:Social Media allows you to expand your exposure to massive amounts of people. These people will begin to follow your blog and get into your funnel.
Network Marketing is a massive industry with many resources available to your business. Be sure to master one thing before trying another, there are many ways to get distracted and FAIL at everything!!